The new and improved Hopper M30 continues to shine as our tough-as-nails soft cooler. Completely reengineered with Mag Shield Access, the extra-wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultra-strong magnets, the top seals tight and locks cold in, while the Quick-Release Buckles add an extra layer of protection. And like the rest of our Hopper Soft Coolers, the Hopper M30’s built in Hitchpoint Grid lets you attach accessories like the Rambler Bottle Sling and SideKick Dry Gear Case for extra utility on the go.

Magshield Access

Durable and powerful magnets create an ultra leak-resistant shield that stays open when you need it and snaps closed with a gentle push.

DryHide Shell

High-density fabric withstands punctures and UV rays. To help extend the life of the cooler, both the interior and exterior materials are treated to be mildew resistant.

Hitchpoint Grid

Securely attach your SideKick Dry Gear Case or load it up with zingers, nippers, bottle openers, and multitools.

Coldcell Insulation

Closed-cell foam offers impressive cold-holding capabilities, helping keep your frosty goods ice cold.

Leakproof Welding

Welding used to eliminate stitching and provide leakproof seams in the interior liner.

Double-Stitched Carry

Every pick-up point is reinforced so you can handle more weight than you’d prefer to carry.

WARNING: Do not leave your soft cooler open in the presence of animals. Entrapment and suffocation can occur

WARNING: Hopper Soft Coolers are not compatible with dry ice. Use of dry ice will cause airtight vessel to explode.

WARNING: This product contains magnets. Placing near a pacemaker may cause interference.